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Need to Fill the Health Insurance Awareness Gap in the Country
India is the fifth wealthiest country in the world and the fifth largest defence spender. In spite of being a super power nation, there is a huge gap in the health industry here.
A huge part of our population does not use health insurance for their medical needs. They consider buying a health insurance policy as an expense instead of an investment. Most of them have to take a loan or sell off their jewellery when faced with a medical expense and sometimes even that is not enough. There’s a huge gap that needs to be filled as far as awareness about health insurance policies are concerned.
There are many steps Companies can take to create health insurance awareness in India:
Companies should launch health insurance campaigns that are mindful. They should be able to answer real customer questions on their page.
Making everyone aware of the monetary benefits of opening a health insurance policy. When people see the financial benefits, it will make more sense to them to take a health insurance policy.
Making people understand the rising costs of medical expenses. When people understand how expensive even a regular check up is, or the rising basic medical costs, they will see more sense in buying a medical policy.
Running campaigns in rural areas to reach out to them. People in the rural part of India are not much aware about the health insurance and medical policies. That is where companies need to focus to fill the gap and create awareness.
Health insurance companies need to be proactive in filling the huge gap in India, and should take it upon themselves to ensure the population of India is aware about the benefits of buying a health insurance policy and is also using one.
HDFC Life brings you various plans to cater to your medical needs based on your requirement and health.
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Francis Rodrigues
Francis Rodrigues has a decade long experience in the insurance sector, and as SVP, E-Commerce and Digital Marketing, HDFC Life, manages the online sales channel, as well as digital and performance marketing. He has had hands-on experience in setting up sales channels and functional teams from scratch over a career spanning 2 decades.
Written By:
Vishal Subharwal
Vishal Subharwal heads the Strategy, Marketing, E-Commerce, Digital Business & Sustainability initiatives at HDFC Life. He is responsible for crafting and ensuring successful implementation of the overall organisation strategy.
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