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Digital India - the quantum leap for the Indian middle class

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August 28, 2018

The digital age having now finally saturated in India, has shaken up the economic structure of our country that - although moving in the right direction, was moving extremely slowly. Helping ease and improve the day to day running of most small businesses. By hopping on board the digital train, people have found easier ways of selling their products, making and receiving payments, filing their tax returns, and even improving customer service. Getting the power of the internet on their desktops and mobile phones has considerably improved their business opportunities, whereas pairing up with sites such as Amazon and Flipkart has increased their market as well. Payment applications such as Paytm and Bhim App have simplified and added another means of receiving and making payments.

The general public has been reaping the benefits of this digital boomerang and more benefits are expected in the near future! For millions, this has had a tremendous impact on commercial and budgetary aspects - from E commerce websites for general shopping as well as household needs to going online and looking for the best prices from over a bunch of websites selling the same or a similar product, the general public is able to get what they need from the comfort of their home. Instead of going from shop to shop, they can navigate through various web portals filtering out the particular brand that they are looking for sorting out the best deals available and finding out what best discounts are available to acquire what they wish at the best price available in the market.

With some major E commerce portals also selling automobile vehicles as well, some people even consider purchasing vehicles such as scooters, bikes, and compact cars online through the comfort of their living rooms. For those looking for a new place to stay, many web portals also allow you to look for houses on rent and available for sale, for a temporary arrangement one can visit the dozens of websites that offer hotel rooms at the best available prices, hostels for people travelling to a new city and are looking for a cheap place to stay, and even whole houses available for rent for short periods of stay at incredibly competitive prices that offer you a feel of home and give you more place to stay than the regular 10 by 10 hotel rooms.

In this new age of the digital world, the process of going to a bank, filling out forms, waiting in line for what feels like almost an eternity to open a bank account, has also been converted into a process that take a mere 5 minutes to complete online. Just as easy and quick has become the task of buying Life insurance. By visiting HDFCLife.com, one can browse and choose the policy of their liking and purchase it in a matter of minutes. One such beneficial plan is HDFC Life Click2Invest ULIP plan that offers the purchaser the option of life coverage as well as a great investment opportunity for their future needs as well as their families' safe keeping for when they are not here.

For more details please visit:

https://www.hdfclife.com/savings-plans/sanchay-plus

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Francis Rodrigues Francis Rodrigues

Francis Rodrigues has a decade long experience in the insurance sector, and as SVP, E-Commerce and Digital Marketing, HDFC Life, manages the online sales channel, as well as digital and performance marketing. He has had hands-on experience in setting up sales channels and functional teams from scratch over a career spanning 2 decades.

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Vishal Subharwal Vishal Subharwal

Vishal Subharwal heads the Strategy, Marketing, E-Commerce, Digital Business & Sustainability initiatives at HDFC Life. He is responsible for crafting and ensuring successful implementation of the overall organisation strategy.

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