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Bounce Back to Success Story

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Bounce Back to Success Story
January 30, 2020

Thomas Alva Edison is known for two things. Firstly, he’s known for inventing the light bulb. Secondly, he’s known for famously having said, “I haven’t failed. I have just found 10,000 ways that won’t work.” Edison is one of the first people we know of who paid more attention to his journey than the success he achieved at the end of the road. In school, we learnt about the quote that convinced us it’s the journey that’s important. However, as we grow older, we forget to focus on the things that matter – often looking only at results or the bottom line.

As a society, we tend to glorify success. However, on this path one often needs to overcome many setbacks, which never get highlighted. This creates a perception that successful people never face challenges, creating unnecessary pressure, especially their children. While they are always taught to pursue success in life, they are seldom prepared to face problems and overcome them.

Our latest campaign is an endearing story of a young girl who has not performed as well as expected in her exams despite putting in efforts and finds it difficult to face her father when he picks her up from school.

Unknown to the girl, the father is aware of what she is going through. While he always pushed her to achieve success, he is now sorry that as parents they did not prepare their daughter to overcome setbacks.

In one of the most moving moments of the film, the father reveals a hidden part of his own life, which inspires the girl to #BounceBack to success.

We need a great support system to be able to take the time we need to learn from previous downfalls and overcome the next hurdle on life’s path. While motivation definitely goes a long way in getting us to where we would like to go, financial planning also helps.

Being able to use our failures as a stepping-stone to success requires a strong sense of determination, people we can lean on, and financial stability to keep us afloat. HDFC Life’s wide  variety of life insurance plans and policies help look after your family and your finances – all you have to do is make sure you focus more on the journey than the success and use every single downfall to bounce back.

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ARN: ED/01/20/17760

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Francis Rodrigues Francis Rodrigues

Francis Rodrigues has a decade long experience in the insurance sector, and as SVP, E-Commerce and Digital Marketing, HDFC Life, manages the online sales channel, as well as digital and performance marketing. He has had hands-on experience in setting up sales channels and functional teams from scratch over a career spanning 2 decades.

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Vishal Subharwal Vishal Subharwal

Vishal Subharwal heads the Strategy, Marketing, E-Commerce, Digital Business & Sustainability initiatives at HDFC Life. He is responsible for crafting and ensuring successful implementation of the overall organisation strategy.

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