Agency
We have a strong network of Financial Consultants - also known as insurance agents - who market our insurance products and plans. They work out of home or the office and are instrumental in helping customers take
the first step in insuring themselves and their families.
Bancassurance
Through the Bancassurance channel, we distribute retail and individual insurance solutions and products through tie-ups with banks, NBFCs, MFIs and SFBs. Other HDFC Group companies like HSL, HDFC, and HDFC are part
of this channel as well. Over the years, we have grown and evolved developing relationships with key banks like RBL Bank, Saraswat Co-operative Bank, IDFC First Bank among others.
financial NBFC/ MFI, SFBs and source business through their customer base, Direct channels which give the us direct contact with the customer and Group Sales where we provide solutions to corporate entities. Apart
from these, we also have a strong team which is focused to form business alliances in different ecosystems
Direct Sales
Direct sales channels give you direct access to customers without any intermediaries. The different modes of distribution in this channel include:
Loyalty - where leads are provided by outbound and inbound contact centres and the portfolio of customers are classified based on different campaigns.
Branch Customer Service & Sales (BCSS) caters to customer walk-ins at HDFC Life branches.
Direct Service Channel (DSC) taps into existing customers and by effectively resolving customer queries upsells to them.
Ecommerce and
Digital Marketing
In an agile world, a successful online presence is paramount to getting leads, building trust and converting prospects to customers. As part of the digital team, you will leverage our online presence to understand
customers better, to qualify and prioritize leads, and enhance the customer experience through personalization and relevance.
Group Sales
You will recommend and enable retirement solutions to corporate clients for their Gratuity/ Superannuation/Leave Encashment plans.
The principle lines of business include:
Employee Benefit Solutions through Funds Business
Employee Protection Plans through Group Term Insurance Business
Development Insurance Business for the Social Sector
Sales Strategy
Your go-to team for designing, planning and executing sales strategy, tactical initiatives and projects to support sales channels in driving growth and profitability. This team provides senior leadership with market
intelligence and analysis by evaluating market trends, consumer insights, competition as well as develops sales strategy to generate leads and increase profits.
Strategic Alliances &
Business Development
As a team member, you will forge partnerships and business alliances with financial institutions such as banks, non-banking financial companies (NBFCs), small finance banks (SFBs), and micro-finance institutions
(MFIs).
Acquire new partners across the spectrum of Banks, NBFCs, MFIs as well as prospective partners.
Achieve strategic alignment between requirements and objectives of the partner and the company.
Facilitate faster and sharper communication of our value proposition to existing and potential partners periodically.